Proavtiv Advertisement Persuasion

  Proactiv

Proactiv solution is one of the most popular known acne treatment products. Its commercials are endorsed by celebrities such as, the former face of Proactiv, Judith Light. Others like Jessica Simpsion, Justin Bieber, Avril Lavigne, Katy Perry, etc. What makes Proactiv so persuasive is It's high profile spokespeople, and how Proactiv is the solution to their clear skin. Worldwide proactiv has served over 10 million customers from persuading them to buy their product.

This advertisment is promoting an acne care treatment for "Proactiv". The most dominant feature in this commercial is the celebrity endorsement. For example, Justin Bieber, "the teen sensation" is a celebrity endorser. With Justin Bieber in the ad, his approval affects others by encouraging them to purchase the product to have the same clear, beautiful, skin, just like him. Another aspect is how they show the "before and after" look. This causes the viewer to know the outcome of how it helped real people to improve their  skin and feel comfortable with their look. If you buy now you also aquire a cheaper deal with a free gift. With that said, the customer seneses they benefit and gain more by also saving money. If this product does not satisfy the customer, they can get their money back 60 days guranteed. Which provides the customer with a free sample. Lastly, the ad also mentions how it's Americas number one acne system. How it's fast, simple, and easy to apply. Seeing that it's Americas number one acne system, others think it's so good which pursuades them into buying it. After all, it's so simple. Customers believe their acne will be gone as soon as they know it, and the process of it all will be 1, 2, 3, done.

I think this advertisement is very effective. It aims everthing to a viewer to think a certain way for buying a product like Proactiv. This ad indicates all the right steps to persuading its customers. Such as celebrities, saving money,  information for the product, well known brand, real life people, and  it affects its customers to feel good about themselves with their looks, with out having to worry. Overall with all of these elements, this would make me want to buy it.